Top 5 Beauty Retail Apps in Denmark Q2 2024: Performance Insights

In the second quarter of 2024, the top 5 beauty retail apps in Denmark showed varied performance trends in terms of downloads and weekly active users. Here’s a detailed look at their performance metrics.

SEPHORA - Maquillage, Parfum experienced fluctuations in downloads, starting the quarter with 2.7K downloads in the first week of April and dipping to 1.3K by mid-May, before recovering to 2.1K by the end of June. The app's weekly active users showed a slight decline from 8.6K at the beginning of April to 6.9K in mid-May, followed by an increase, peaking at around 9K in mid-June and ending the quarter at 8.4K.

LOOKFANTASTIC: Beauty & Makeup had relatively stable but low download numbers, starting with 143 downloads in early April and declining to 55 by the end of June. Weekly active users also showed a gradual decline from 666 at the beginning of April to 514 by the end of June.

CHARLOTTE TILBURY saw a significant increase in downloads towards the end of the quarter. Starting with just 59 downloads in early April, the app's downloads surged to 304 by mid-June, before slightly declining to 139 in the last week of June. Weekly active users followed a similar upward trend, rising from 467 at the start of the quarter to a peak of 717 in mid-June, ending the quarter at 697.

BEAUTY BAY maintained low download numbers throughout the quarter, with a slight decrease from 66 in early April to 29 by the end of June. Weekly active users remained relatively stable, starting at 316 and ending at 241.

Superdrug - Beauty and Health had very low download numbers, with a peak of 10 in mid-April and only 1 download in the last reported week of June. Due to insufficient data, weekly active users were not provided.

These insights are based on data from Sensor Tower. For more detailed analytics and insights, visit Sensor Tower’s platform.